After much excitement and awaiting, paint company Pantone announced its color of the year for 2023: Viva Magenta in December 2022. The brand introduced the color as a tone that balances warm and cool and a shade that reflects the current culture, and the company said Viva Magenta is a “hybrid” shade that’s symbolic of our existence in the physical and digital world.
In 2023, many designers and decorators are eager to bring the crimson red tone into their homes, wardrobes, and art. To do so, here is a dissection of the color and understanding of why Pantone Color of the Year is important and how you can incorporate Viva Magenta into your lives.
Pantone Color Institute experts decide the color of the year based on the design trends and allow designers, creators, and brands a chance to build a color presence. The color of the year influences purchasing decisions in every industry - from fashion to industrial design and encourages product development. Pantone’s color of the year is aimed to “help companies and consumers better understand the power color can have.”
Pantone’s colors not only help choose what people buy or wear but also help decide what trends can be incorporated in the designs of a home or interiors. The colors help amend a visual language and send a message on the cultural importantance that colours can play in art.
Introducing Viva Magenta
The brand explains that Viva Magenta is a color that embraces a balance between digital and physical lives. It’s bold, natural, audacious, full of wit, and inclusive of all.
“A hybrid red hue that comfortably straddles the physical and virtual in our multi-dimensional world, PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit, making it an ideal shade for a wide array of graphic applications, packaging, and multimedia design.”
Viva Magenta In Nature
Pantone’s color of the year is chosen inspired by nature. The origins of Viva magenta are drawn from the cochineal beetle. The insect is one of nature’s strongest, brightest, and most precious of the natural dye family that allows us to celebrate life and a bold shade of color.
“This insect produces carmine dye, one of the most precious, strongest, and brightest of the natural dye family. The red tone of Viva Magenta connects us to original matter, imbibing us with a primordial signal of strength," said Pantone.
Like 2022’s color of the year, Very Peri, a light purple representing courage and creativity, this year’s color, too, highlights the relationship between color and culture.
Pantone says Viva Magenta balances boldness and confidence, fun, and humanity. It likens that to how digital spaces have accelerated globalization, allowing people to connect with others and deepen their empathy.
Incorporating Viva Magenta Into Your Life
Intense red, shades of deep maroons, and magentas have already been making their way into mainstream fashion. Bringing the shades into your home is not a hard task. Residential and commercial interiors can be modified in the smallest ways to add magentas to spruce up the interiors.
Viva magenta can be paired with deep emeralds or lighter shades, or white for a flawless finish. The Pantone Color of the Year 2023 can be paired with many deeper and lighter shades for elegent finishes, and will also look expensive on glassware or on any reflective surfaces. To add Viva Magenta in kitchens, all you need to do is add the color on glassware or tabletops to add a dramatic or theatric statement.
In the bedroom or living room, pillows or throw blankets can be added in Viva Magenta color to start embracing the Pantone Color of the Year. For an even bolder finish, you can also add a wall accent with a magenta color with wooden finishes or exposed wooden beams. Or a pink couch, a magenta ceiling, or a funky artwork also seems perfect for this year!
Are you planning on bringing Viva Magenta into your home as well? Then give us a call, we’d love to bring your interior design dreams come true.
